https://www.juliemoe.co/blog daily 0.75 2026-04-03 https://www.juliemoe.co/blog/your-margin-didnt-disappear-it-got-eaten monthly 0.5 2026-04-03 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/850a661a-3637-4576-a367-04214f3623ad/Final+Client+Invoice.png Blog - Your Margin Didn’t Disappear. It Got Eaten. - Make it stand out Good Vibes Only is not a Strategy https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/8f98cddb-6988-4a4e-80cb-9e5628146510/Brand+Vagueness+is+bad+-+zoobymedia.com Blog - Your Margin Didn’t Disappear. It Got Eaten. - Vagueness is costing you $$$$ Use your messaging to build tension and let your ideal client know that you can solve their problems. https://www.juliemoe.co/blog/good-vibes-only-is-killing-your-conversion monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/4304335f-cc5c-4412-99d6-a18147170d50/Julie+Moe+Brand+Identity.jpg Blog - Good Vibes Only Is Killing Your Conversion - Make it stand out Good Vibes Only is not a Strategy https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/cd179101-b2ec-431f-8639-7a1e1bccfcec/juliemoe.co+-+tense+man+-+business+consulting Blog - Good Vibes Only Is Killing Your Conversion - Make it stand out Use your messaging to build tension and let your ideal client know that you can solve their problems. https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/ef6ba233-0b47-4753-9565-388af84a3a16/unsplash-image-xA26xebY3dw.jpg Blog - Good Vibes Only Is Killing Your Conversion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/7b2b4252-88da-4f63-a767-79e2eee7a32b/Liquid+Death+can Blog - Good Vibes Only Is Killing Your Conversion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/4a78e787-6f7a-439d-a418-f8edc4ed2541/unsplash-image-VJHb4QPBgV4.jpg Blog - Good Vibes Only Is Killing Your Conversion - Clarity creates confidence. Confidence converts. https://www.juliemoe.co/blog/build-a-long-term-vision-from-day-one monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/f85e3276-497e-468b-ac82-68167db30303/unsplash-image-7KLa-xLbSXA.jpg Blog - Stop Building Blind: Create Your Long-Term Vision Now - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.juliemoe.co/blog/why-your-brand-is-what-makes-people-come-back-not-marketing monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/61065882-8029-48fa-ba84-fa44a66d9c87/marketing+vs+branding+-+juliemoe.png Blog - Why Branding Is What Makes People Come Back (Not Marketing) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/42b958b6-fa1f-424f-869a-d4ffe6bbdffb/Why+Branding+Is+What+Makes+People+Come+Back+%28Not+Marketing%29 Blog - Why Branding Is What Makes People Come Back (Not Marketing) - Marketing says, “Hey, look at me.” Your Brand says, “Here’s why you’ll remember me.” A good marketing strategy might get you a click. A great emotional branding strategy turns that click into a customer who talks about you over brunch and buys everything you release for the next five years. Want brand loyalty? Make people feel something. And no, I don’t mean a generic “feel good about your product” kind of feeling. I mean real emotion: nostalgia, curiosity, rebellion, belonging. Whatever fits your brand’s truth. People don’t become loyal because your product is the best. They become loyal because they see themselves in your brand. Look at the brands you’re obsessed with. They’ve built a world, not just a product line. https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/a1435c88-5b39-45d4-985b-3e770a19563d/Why+Branding+Is+What+Makes+People+Come+Back+%28Not+Marketing%29+- Blog - Why Branding Is What Makes People Come Back (Not Marketing) - So here’s the fix: Stop tweaking your funnel and start tuning your frequency. https://www.juliemoe.co/blog/your-logo-isnt-your-brand monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/505457fb-eb84-4f12-8033-367e61a720df/Your+Brand+Isn%27t+Your+Logo Blog - Your Logo Isn’t Your Brand - Your Logo Isn’t Your Brand So, let's stop pretending it is! There. I said it. Look, I love a good visual identity. A killer color palette? A logo that slaps? I’m into it. But let me be clear: that’s not your Brand. That’s design. Design supports your brand. It isn’t the brand itself. Somewhere along the way, “brand” became shorthand for choosing a font, buying a Canva template, and getting just the right shade of dusty rose. And listen, I get it, those things feel productive. Tangible. Pretty. But if that’s where you start, you’re building a house with no foundation. I’ve spent 20+ years in marketing and 16 years in the music industry, and I’ve watched what actually creates brand loyalty…not likes, not clicks, but real, stick-around-for-years loyalty. And spoiler alert: it’s never just the visuals. https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/4e4e66f1-5bf8-4333-9382-25d9754fca34/unsplash-image-wvbOWcIDuYg.jpg Blog - Your Logo Isn’t Your Brand - Brand isn’t how it looks. It’s how it feels. https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/0e3eb689-ccc0-4aa0-a644-a9b5ad2a3481/It%E2%80%99s+Not+Just+Any+Science......It%E2%80%99s+BRAIN+SCIENCE.+%281%29.png Blog - Your Logo Isn’t Your Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.juliemoe.co/blog/how-to-create-a-brand-that-feels-like-a-vibe monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/c9b8cc7a-4615-40e5-ad93-d54734a65cc4/unsplash-image--S8HuYdCDF4.jpg Blog - How to Create a Brand That Feels Like a Vibe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/94ba6796-6ebd-4468-8920-180f0a5b7e44/unsplash-image-o-zkqbOeZQI.jpg Blog - How to Create a Brand That Feels Like a Vibe - Why Vibes Matter… People don’t connect with logos. They connect with energy. In fact, according to Harvard professor Gerald Zaltman, 95% of purchasing decisions are made subconsciously, driven by emotion, not logic. So if your brand feels forgettable, your first move isn’t a new logo. It’s a new frequency. https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/242929de-ec98-4226-8b91-afb4683e4986/unsplash-image-HRyjETL87Gg.jpg Blog - How to Create a Brand That Feels Like a Vibe - How to Create a Brand That Feels Like Something https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/1746648244092-E8BS5X50337VL9L5HHCY/Screenshot%2B2025-05-07%2Bat%2B3.00.59%25E2%2580%25AFPM.jpg Blog - How to Create a Brand That Feels Like a Vibe - A24 Films https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/1746648264548-715KHV4O723UGR5QD7B0/Screenshot%2B2025-05-07%2Bat%2B3.00.26%25E2%2580%25AFPM.jpg Blog - How to Create a Brand That Feels Like a Vibe - Glossier https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/1746648285044-WE8KWCXEMG9LSTQ79LQ2/Screenshot%2B2025-05-07%2Bat%2B3.00.01%25E2%2580%25AFPM.jpg Blog - How to Create a Brand That Feels Like a Vibe - Apple.com https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/ba2965ff-8e96-43d4-86b1-811c823775ab/unsplash-image-k3heD_KwH0A.jpg Blog - How to Create a Brand That Feels Like a Vibe - What To Do Next https://www.juliemoe.co/privacy-policy daily 0.75 2026-03-25 https://www.juliemoe.co/homepage daily 0.75 2025-09-02 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/6877f747-a41e-42a8-869c-0d893f840fb8/unsplash-image-TE80MTAjtUU.jpg Home https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/25561678-afcf-4a6b-823d-92adfb200076/unsplash-image-tJefy_Vu7Po.jpg Home https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/1756486837500-2FB5ZY789PY6UTY728DK/unsplash-image-PqThGuoiCMQ.jpg Home https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/4f592233-3544-486f-a2ef-e9faf848e183/Julie+Moe+Author+-+Brand+Like+A+Band+%281%29.jpeg https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/f48b0c0c-5535-420c-a312-04320647a930/Julie+Moe+Author+and+Brand+Strategist+%281%29.jpeg https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/1745541201683-81J9CVPXWGYESR2CS58M/Featured%2Bin%2B%281%29.png https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/f3e37351-025d-40cf-b895-aed418beda83/e-book-mockup-template-over-a-white-background-a9912+%284%29.png https://www.juliemoe.co/contact daily 0.75 2026-03-25 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/841f04f3-7e60-4e89-9aa5-f8469b69e7e3/Crowd+on+Contact+page https://www.juliemoe.co/book daily 0.75 2026-03-24 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/6512c1c7-fa77-4f25-9f42-8d38d7523abe/Juliemoe.co+-+bolt+-+purple-+1000x1000.png Book https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/6512c1c7-fa77-4f25-9f42-8d38d7523abe/Juliemoe.co+-+bolt+-+purple-+1000x1000.png Book https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/6512c1c7-fa77-4f25-9f42-8d38d7523abe/Juliemoe.co+-+bolt+-+purple-+1000x1000.png Book https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/6512c1c7-fa77-4f25-9f42-8d38d7523abe/Juliemoe.co+-+bolt+-+purple-+1000x1000.png Book https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/f656b7fd-0dde-44d7-b55a-e670ef2772e4/Juliemoe.co+-+bolt+-+purple-+1000x1000.png Book https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/f7b3b48c-6544-43c3-b612-777b6d8add66/Brand+Like+a+Band+Unwrap.png https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/f3e37351-025d-40cf-b895-aed418beda83/e-book-mockup-template-over-a-white-background-a9912+%284%29.png https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/6b8e0d3a-cbb9-45dd-9198-75bdab4ba813/Julie+Moe+Author+-+Brand+Like+A+Band+%281%29.jpg https://www.juliemoe.co/about daily 0.75 2025-09-02 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/c282c8d3-118b-4578-92ee-0c9800b66bb6/juliemoe.co-+headshot+2.jpeg https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/f7b3b48c-6544-43c3-b612-777b6d8add66/Brand+Like+a+Band+Unwrap.png https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/3b45d9d1-3281-46b7-bc5b-cddafe74d9f3/The+Blind+Spot+Briefing.jpg https://www.juliemoe.co/terms daily 0.75 2026-03-25 https://www.juliemoe.co/the-blog daily 0.75 2025-09-05 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/3b45d9d1-3281-46b7-bc5b-cddafe74d9f3/The+Blind+Spot+Briefing.jpg https://www.juliemoe.co/new-page daily 0.75 2025-05-08 https://www.juliemoe.co/home daily 1.0 2026-03-25 https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/2adf2dea-3d26-4725-bb5c-eab0e1ced07a/Julie+Moe+Brand+Identity.png https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/529fdafb-d67f-477b-b79d-06d88ea9234f/juliemoe.co+-+iphone.jpg https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/8447a956-39f0-4bb6-85e6-183c436017d9/ole+logo+white.png https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/8020f920-5b83-4a74-b9eb-22b67ad0255c/Nashville+Music+Consultants+white.png https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/93080d7c-fc4e-4c66-8005-7f3c65d50318/Eve+overland+logo+-+white+%281%29.png https://images.squarespace-cdn.com/content/v1/680ad1a0de8a6b783cd0bc05/f48b0c0c-5535-420c-a312-04320647a930/Julie+Moe+Author+and+Brand+Strategist+%281%29.jpeg